What 'I don't have time' is really protecting you from.
Time isn't the issue. Facing why the tactics never stick is what your survival brain won't let you do.
Let me guess what you’re thinking:
“This all makes sense, but I don’t have time for therapy-style work. I need tactics. I need clients. I need money now.”
I get it. I’ve heard every version of this objection.
So let’s address them honestly. No fluff, no spiritual bypassing, no guru platitudes. Just truth.
Objection 1: “I just need tactics, not therapy”
What you’re really saying: “I want the quick fix without addressing what makes every fix fail.”
Here’s the reality:
You’ve already tried tactics. Multiple times. Probably spent thousands on courses, coaches, and programs.
You know exactly what you “should” do:
Raise your prices to match your value
Promote yourself consistently on social media
Send proposals confidently without discounting
Set clear boundaries with clients
Ask for referrals
So why aren’t you doing it?
Not because you don’t know how. Because your body won’t let you execute.
Your throat closes when you say the price. Your chest tightens when you hit “post” on that LinkedIn update. Your belly clenches when you need to set a boundary. Your hands shake when you send the proposal.
That’s not a knowledge gap. That’s a nervous system block.
More tactics won’t help if your body sabotages them. You’ll learn the strategy, feel inspired for three days, build momentum... then revert to old patterns.
Think about it:
How many courses have you bought and not fully implemented? How many “this time will be different” moments have faded within weeks? How many strategies have you started with enthusiasm then quietly abandoned?
That’s not failure. That’s not lack of discipline. That’s your nervous system protecting you the only way it knows how.
Your survival brain learned decades ago that certain actions aren’t safe:
Speaking up leads to conflict
Being visible makes you a target
Asking for what you need results in rejection
So every time you try to implement a new tactic, your nervous system hits the brakes:
“Raise your prices? NOT SAFE. Lower them.” “Post consistently? TOO VISIBLE. Stay quiet.” “Set that boundary? CONFLICT AHEAD. Just accommodate.”
You can’t willpower your way past this. Your limbic system moves faster than conscious thought.
Real-time example:
Yesterday, a founder I’m working with got offered significant monthly revenue for work he’s technically capable of doing. Work that would ease his financial pressure. Work that... drains his creative energy and pulls him away from what he’s actually building.
He messaged me: “I could do this. I’ve done similar work before in another industry. I could make it work... but this doesn’t fuel me.”
Then: “Well, maybe I could take it and just outsource the parts I don’t enjoy...”
That’s not a tactical decision. That’s a nervous system pattern:
Financial anxiety overriding his internal compass
“I should be able to make this work” (Over-Deliverer)
Solving their problem at his expense (People Pleaser)
Can’t say no when money is on the table (Scarcity pattern)
We’re working with it right now - not in theory, but in practice. That’s how the patterns get rewired. Not in a vacuum. In real decisions with real stakes.
The truth: You don’t need therapy. But you do need to address why your body treats certain business actions like threats.
We don’t sit around processing childhood for 12 weeks. We:
Identify the specific pattern (Sessions 1-3)
Work with it somatically (ongoing)
Implement strategy while your nervous system has new capacity (Sessions 5-8)
Jamie got significant results in the 12-week container. That’s not therapy timeframes. That’s addressing the root cause while simultaneously building the revenue plan.
Objection 2: “Inner work takes too long”
What you’re really saying: “I can’t afford to invest time without guaranteed immediate results.”
I get the urgency. Really. When you’re watching your savings deplete or struggling to hit your revenue targets, 12 weeks can feel like forever.
So let’s do the actual math:
How long have you been undercharging?
1 year? That’s 52 weeks you’ve already lost.
2 years? That’s 104 weeks.
5 years? That’s 260 weeks.
How much has that cost you?
If the gap between what you charge and what you’re worth is even €5k per year (conservative), that’s:
1 year = €5,000 lost
2 years = €10,000 lost
5 years = €25,000+ lost
And that’s just undercharging. That doesn’t account for:
Wrong-fit clients you took because you couldn’t say no
Over-delivery that burned you out
Opportunities you didn’t pursue because visibility felt scary
Time spent in feast/famine cycles instead of stable growth
12 weeks is 3 months.
That’s nothing compared to spending another 2-5 years stuck in the same pattern.
And let’s be crystal clear about what those 12 weeks actually look like:
We’re not doing 12 weeks of sitting around processing feelings with no practical application.
Weeks 1-6: Identify patterns + secure baseline stability + map your design
Weeks 7-12: Build revenue architecture + embody new pricing + practice with real clients
By week 8-10, founders are having different client conversations. They’re catching patterns as they activate. They’re practicing new responses in real business situations.
Jamie pitched confidently at a premium price point in his third month. Not because we spent 12 weeks in pure “inner work.” Because we addressed why his throat closed while simultaneously building the business strategy.
The question isn’t “how long will this take?”
The question is: “How long can you afford to stay stuck?”
Another 6 months of undercharging while you wait to “have time” for the deeper work?
Another year of knowing what to do but not being able to do it?
Or 12 focused weeks that actually address why the tactics haven’t stuck?
Objection 3: “I can’t afford it”
What you’re really saying: “This is a significant investment and I’m scared to commit.”
I get it. The investment is real. It should be - this is 12 weeks of intensive 1:1 strategic and somatic support.
So let’s look at the actual numbers without the emotional charge:
What your patterns are currently costing you:
If your throat closing causes you to undercharge by even a moderate amount per project, and you do multiple projects per year, the compounding loss is significant.
Conservative estimate: Tens of thousands annually.
But the real cost isn’t just the money:
Time cost: You need 3-4 clients at lower rates to make what you’d make with 1-2 properly-priced clients. That’s triple the meetings, revisions, client management.
Energy cost: Every underpriced project feels like proving yourself again. You over-deliver hoping they’ll finally see your worth. Depleting.
Opportunity cost: The wrong-fit clients you said yes to because you couldn’t afford to say no. The right-fit opportunities you didn’t pursue because visibility felt dangerous.
Confidence cost: Each time you accept less than you’re worth, your nervous system logs it as evidence: “See? I’m not actually valuable enough.”
Now compare that to the investment in this work:
If you land even ONE properly-priced client because your throat stays open in the conversation, the investment pays for itself.
If you stop taking wrong-fit work because you can finally set boundaries, you gain back hours per week.
If you can be visible without your nervous system treating it as a threat, your
opportunities multiply.
Real-world moment:
A founder I’m working with just got offered significant monthly revenue. His immediate thought: “I need this money.”
His deeper knowing: “This work will drain me.”
In our container, we’re working with exactly this tension. Not hypothetically. Right now.
Because this is the skill that matters: Can you trust your compass even when financial pressure is waving money in your face?
That skill determines not just this decision, but every future decision. It’s the difference between building a business that sustains you vs. one that depletes you while paying the bills.
That’s worth more than any single opportunity.
But here’s what you’re really afraid of:
Not the money itself. The commitment.
Because if you invest this amount and go all in and it still doesn’t work... then what?
Then you have to face that maybe the problem is deeper than you thought. Maybe you need more support than you wanted to admit. Maybe this will take longer than you hoped.
That’s scary. So you stay stuck in “I can’t afford it” because that’s safer than “what if I try and fail?”
Here’s what I know after working with dozens of founders:
The version of you that can afford this already exists. They’re charging properly. They’re setting boundaries. They’re visible without apologizing.
They’re just trapped behind the patterns keeping you small.
This investment isn’t for who you are now. It’s for who you’re becoming. The one who can hold premium pricing. The one whose throat doesn’t close. The one who trusts their compass.
The real question: Can you afford NOT to do this?
How much will another year of these patterns cost you? In money, time, energy, opportunities, and confidence?
Objection 4: “What if it doesn’t work for me?”
What you’re really saying: “I’m scared of being the exception. The one it fails for. The one who’s too broken to fix.”
Listen carefully:
That voice - the one saying “it won’t work for me” - that’s exactly the voice we work with in this container.
That’s not rational analysis. That’s not you being “realistic.”
That’s your nervous system protecting you from disappointment by pre-rejecting the opportunity.
It sounds like wisdom. Like discernment. Like healthy skepticism.
It’s actually fear dressed as pragmatism.
Your survival brain is saying: “If I don’t hope, I can’t be disappointed. If I reject it first, it can’t reject me. If I stay small, I stay safe.”
Here’s the honest truth about whether this works:
This work is effective when:
You’re willing to be uncomfortable (not just talk about growth, but feel the feelings)
You’re honest about your patterns (no stories, just facts)
You take action despite resistance (do the thing even when your body screams no)
You show up consistently for 12 weeks (not just when you feel like it)
This work is NOT effective when:
You want someone to fix you without your active participation
You resist every exercise that feels vulnerable or “too woo”
You intellectualize instead of embody (understanding vs. practicing)
You skip homework, cancel sessions, or don’t implement between calls
The work works when you work with it.
Jamie showed up. He did the uncomfortable somatic practices even when they felt weird. He answered the hard business questions even when they hurt. He practiced new patterns even when his body screamed that it wasn’t safe.
He felt the fear and did it anyway. With support. In real-time.
That’s why he’s pitching at premium prices now with his throat open.
The pattern I see repeatedly:
Founders who ask “what if it doesn’t work for me?” often fall into one of two camps:
Camp A: They’re looking for permission. Someone to tell them “yes, this will definitely work for you” so they don’t have to take responsibility for the decision. But I can’t give you that. Nobody can. You have to choose anyway.
Camp B: They’re pre-sabotaging. If they believe it won’t work, they don’t have to try their hardest. And if they don’t try their hardest, they have an excuse when it doesn’t work. “See? I knew it wouldn’t work for me.”
Don’t be that person.
Don’t prove yourself right about your limitations. Don’t use “what if it doesn’t work?” as armor against actually trying.
You want to know if this will work for you?
Here’s the real question: Will you work with this?
Will you show up even when it’s uncomfortable? Will you practice even when it feels pointless? Will you take action even when you’re scared?
If yes, this works. If no, nothing will work.
Objection 5: “I need to think about it”
What you’re really saying: “I need to wait until I feel ready / until the fear goes away / until I’m certain / until the decision feels comfortable.”
Here’s the truth you probably already know but don’t want to admit:
You’ll never feel ready. The fear won’t go away. You’ll never have certainty.
That’s the whole point.
The readiness comes from deciding, not before deciding.
You think: “I’ll sign up when I feel confident enough to succeed at this.”
But confidence doesn’t come before action. Confidence comes FROM action. From doing the thing while scared. From proving to yourself that you can handle discomfort.
Every single founder I’ve worked with was terrified when they said yes.
Jamie didn’t feel ready. His first message: “I feel like I’m destined to fail.”
He didn’t sign up because he felt confident. He signed up because he was desperate enough to try something different.
And that desperation? That was actually clarity. His system finally reached the point where staying stuck hurt more than the fear of trying something new.
“I need to think about it” is code language for:
I’m scared and hoping the fear will subside if I wait
I don’t trust myself to commit and follow through
I’m waiting for the decision to feel comfortable (it never will)
I’m hoping a sign will make the decision for me (it won’t)
I want someone else to tell me it’s definitely the right choice (nobody can)
The fear won’t give you permission to move forward. The sign won’t come wrapped in certainty. You have to decide anyway.
The painful pattern:
People who say “I need to think about it” often:
Come back 6 months later: “I wish I’d done this sooner. I’ve spent another 6 months stuck in the same place. I’m finally ready now.”
Don’t come back at all: They stay stuck, tell themselves they’ll do it “when the timing is right,” and the timing is never right because fear doesn’t diminish with time.
Don’t waste 6 months.
The work will still be here. The patterns will still be here. The money will still be leaving your business.
The only difference: 6 more months of your life spent in the exact same place.
6 more months of undercharging. 6 more months of throat-closing. 6 more months of hiding. 6 more months of your business not reflecting your skill level.
Is that really what you want?
The Real Objection Underneath All Of This
Here’s what nobody wants to say out loud because it’s too vulnerable, too raw, too scary:
“What if I do all this work and I’m still me?”
What if you invest the money, commit the time, process the patterns, do the somatic practices, implement the strategy... and at the end of 12 weeks, you’re still the person who struggles?
That’s the deepest fear, isn’t it?
Because if you try your absolute hardest - if you show up fully, do the homework, practice the tools, implement everything - and nothing fundamentally changes...
Then the problem isn’t the tactics. It isn’t the trauma. It isn’t the strategy. It isn’t the coach.
The problem is... you.
And that’s the most terrifying possibility of all.
Here’s what I want you to hear:
That fear - that exact fear - is why you need this work.
Because the “you” you’re afraid of still being? That’s not who you actually are.
That’s the survival-adapted version. The one who learned to be small, quiet, accommodating, invisible to stay safe.
That’s who you became to survive circumstances where you had no power.
But that’s not your true nature.
The real you?
The one who disappeared into flow for hours when doing what you genuinely love.
The one who built something meaningful before someone told you to “be realistic.”
The one who has exceptional skill but has been hiding it for years.
The one who dreams bigger than you let yourself admit.
That version is still in there. Just buried under 20-30 years of survival patterns.
This work doesn’t make you someone new.
It helps you remember who you were before you learned you had to be someone else.
It strips away the protective layers that no longer serve you. It rewires the automatic responses that kept you safe then but keep you stuck now.
You’re not broken. You don’t need fixing.
You need remembering. And permission. And practice.
That’s what these 12 weeks do.
So Here’s My Question:
How much longer are you going to negotiate with your patterns?
How much longer are you going to let “I’m not ready” cost you tens of thousands in revenue?
How much longer are you going to wait for permission that will never come?
How much longer are you going to let fear make your business decisions?
You have two choices:
Choice 1: Stay in the pattern
Keep undercharging. Keep over-delivering. Keep hiding. Keep managing everyone’s feelings but your own.
Stay safe. Stay small. Stay stuck.
In 12 months, you’ll be here again. Reading another article. Taking another course. Hoping this new thing will be the one that finally works.
Choice 2: Do the uncomfortable work
Feel the fear and act anyway. Commit to 12 weeks of showing up honestly. Build the business while processing what sabotages it. Practice new patterns even when your body screams it’s not safe.
In 12 months? You’re charging what you’re worth. Your throat stays open. Your business reflects your actual skill level.
Both are valid choices.
I’m not here to convince you. I’m here to tell you the truth and let you decide.
But only one of these choices leads somewhere different than where you are now.
What’s Next
Tomorrow: What working together actually looks like. The full 12-week container, what’s included, session-by-session breakdown, and how to know if this is right for you.
Or if you’re done negotiating with your patterns and ready to explore this now, reply to this email with “DONE WAITING” and let’s have a real conversation about whether we’re a fit.
No pressure. No manipulation. Just an honest assessment.
– Dan